Infringement erodes innovation. It is difficult for furniture export enterprises to transform
infringement erodes innovation. It is difficult for furniture export enterprises to transform
April 26, 2016
[China paint information] at present, infringement is not a case in the furniture industry, and infringement is eroding the innovation of furniture export enterprises. Some furniture export exhibitors at the 119th Canton Fair bluntly said that the cultivation of enterprise innovation needs not only soil, but also "umbrella"
"in the furniture industry, before the difficulty of innovation inspection, whether we used the correction or calibration function of software; force is the embodiment of product added value and the growth point of enterprise profits, but now we are too tired on the road of innovation." This is the voice heard from some furniture export exhibitors at the 119th Canton Fair. The word "innovation" ranks first among the five development concepts put forward at the Fifth Plenary Session of the 18th CPC Central Committee and is the first driving force to lead development. Innovation is regarded as one of the "twin engines" of China's economic development under the new normal. After the visit, it was found that infringement and vicious price competition still occurred from time to time. In this regard, many furniture export exhibitors with their own brands called on them not to let infringement erode the innovation of enterprises and become a stumbling block for enterprise transformation and upgrading. Enterprise innovation needs more protection
victims of price war
"at present, many export enterprises producing OEM furniture have fallen into vicious price competition, and the price of their products is lower among enterprises." When he said this, Li Yuefeng, general manager of Heze Everest Wood Art Co., Ltd., seemed a little indignant but helpless. According to Li Yuefeng, the "wind direction" of furniture export enterprises has changed a lot in recent years. Last year, the total export volume of China's furniture products was 53.535 billion US dollars, and the export growth slowed down
Li Yuefeng believes that the slowdown in the export growth of the furniture industry is not only related to the transfer of orders to some Southeast Asian countries and regions, but also related to the continuous price competition among enterprises. With the overall decline of product prices, the export volume of furniture products also fell. "In order to reduce production and optimize the price of industrial structural goods, some enterprises even do not hesitate to reduce the use of raw materials and reduce product quality."
as an enterprise with its own brand, Li Yuefeng's company has become a victim of the price war. "We have more than 1200 national certified product patents, but we don't feel that independent innovation brings corresponding profits to the enterprise. In appearance, imitations are similar to products independently designed by the enterprise. Buyers pay more attention to price, and the advantage of independent innovation will disappear."
Dai described the blueprint for the future development of power batteries. According to the information disclosed by Li Yuefeng, he interviewed several overseas purchasers at random. Lenz gonser, a purchaser from Switzerland, said that he paid more attention to product price than product quality and appearance. Margaret Joyce, a purchaser from Australia, also said, "I can see many products with similar appearance in the exhibition hall. What attracts me more is the price."
enterprises call for more protection
it is not only Heze Everest Wood Art Co., Ltd. that faces the same problem, but also Xiamen Jianfa Tongshang Co., Ltd. has its own brand. Zeng Qian, the business manager of the company, believes that innovation is the embodiment of the added value of products. Semi automatic impact testing machine is also the growth point of enterprise profits. Independent innovation is the only way for enterprises to move towards the medium and high-end market
Zeng Qian said, "in order to occupy a place in the market, we adhere to independent innovation, but we are too tired on the innovation road, and the root cause is that the infringement cost is too low." In the view of furniture export enterprises with independent brands, infringement is not a case in the furniture industry, and infringement is eroding the innovation of enterprises. The high cost of safeguarding rights and the low cost of infringement have lowered the overall output value of the industry
Zeng Qian said that the company has invested a lot of time and energy in safeguarding rights every year, but the infringement of products has not been improved. The progress of safeguarding rights of the company cannot catch up with the speed of infringement of products, and it simply "turns a blind eye" to the phenomenon of infringement of some products
Zeng Qian called for more protection of intellectual property rights. Don't let infringement erode the innovation power of enterprises and become a stumbling block to the innovation, transformation and upgrading of enterprises
Copyright © 2011 JIN SHI